Meet the Company on a Mission to Inspire a Million Children to Read
Every time the writer pitched one more personalised detail, the CTO's workload grew exponentially: hundreds of thousands, if not millions, of artwork permutations for one children's book.
Now AI has made that product easier to build and the job harder. Mark Daniell (writer and education lead) and Alex Pond (CTO), co-founders of You Are The Star, turn children into the heroes of personalised sports stories, in print and in a digital library. Alex argues that AI hasn't removed work; it has stripped out the routine and left a relentless stream of high-stakes calls on risk, compliance and accuracy, with children on the platform and rights holders scrutinising every frame. We unpack why they build artwork from 3D models rather than generating it, why a printed book still beats an app, and why Mark stopped blaming the phone.
