What Do You Need to Sacrifice to Succeed?
Stuart Fenton, CEO of Ingentive, joins David to discuss why the AI cost conversation is broken. Everyone asks "how much will the tokens cost, Stuart says that's the wrong question; the right one is how much you'll save.
He unpacks the real economics of AI transformation, the relentless discipline it takes to stay current, and the personal sacrifice behind every entrepreneurial bet. A blunt reframe of cost, risk, and what building something real actually demands.

